Shailesh's Blog

Why Shailesh is Blogging?!?!
Published by Shailesh Gaurav in Blogging • 8/9/2009 9:37:18 AM
What percentage of people who start a blog let it die in the first month?

Blogging is not for everyone. It is such that most who try will fail.

This will be worse than the rush to get a website for Porn. You see, websites can be marketed any number of ways, and there are many carrots with which to capture leads out of the traffic you drive to them. The rush to blogging in the industry will not be pretty. Most blogs will die on the vine... in less than a month. They will fail just as diets fail; good intentions, fancy running shoes, nutrition almanacs, and space age treadmills don't lose the weight for you. It is the commitment and encouragement that will make you successful. Your blog is no different.

I do a ton of talking about blogging to various audiences. I am always careful to make sure that anyone considering getting into blogging as a marketing tool for their business, understands what successful, professional, business blogging entails.

Let's assume that you have all the elements (slick design, cool name, RSS, email sign-up, pings, social bookmarking etc.) in place and the only element left to care for is the blogging itself.

What does successful blogging entail?

The 3 C's to business blogging success: "If you fail to plan, then you plan to fail."

1. Commitment

I know you are busy. I know your business can be a roller coaster ride. "Where am I going to find the time to be a regular blogger?" You ask.

Firstly, look at blogging as a powerful marketing strategy, not a hobby nor a chore. Getting yourself in front of a captive audience that is interested in your education and service is the golden opportunity. Developing an ever growing audience of regular readers, all-the-while exposing them to your online tools and services, is the formula. If you don't make the commitment, and find the time, you will never know what success I am talking about.

2. Creativity

Writing is easy. Good writing takes practice, inspiration and folly. Look for formulas to good blog writing. Read, write, read, write, read. The blogs that impress you will inspire you to find your own voice. Getting the audience is hardly half the battle. It is keeping them coming back for more that sets you apart.

3. Consistency

Stick with the above plan. Don't think that your audience won't notice the naps you take. If it is hard to find the time to commit, then make the effort to schedule it in. If 4 times a month is all you can commit to, then write it in your calendar. Your audience is paying attention. If they feel you are not commited to them, then they will lose their commitment to you.

So, before you go out and get all excited, please be aware of the commitment that it entails. The rewards are plenty. It is worth it.